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BeeMatch ZhiFengXunYuan · Creator Privacy Policy

BeeMatch 智蜂尋源 · 創作者隱私政策

Last updated: September 5, 2026

最後更新日期：2026 年 9 月 5 日

Preface

前言

BeeMatch ZhiFengXunYuan ("ZhiFengXunYuan" or the "Platform") is operated by BeeMatch AI Technology Limited, a company incorporated under the laws of the Hong Kong Special Administrative Region ("we" or the "Company"). This Privacy Policy describes how we collect, use, store, share, and protect the personal information of Creators (Influencers) in the course of providing our influencer marketing Platform services.

BeeMatch 智蜂尋源（以下簡稱「智蜂尋源」或「平臺」）由 BeeMatch AI Technology Limited（一家依據香港特別行政區法律註冊成立的公司，以下簡稱「我們」或「公司」）運營。本隱私政策描述我們在提供達人營銷平臺服務過程中，如何收集、使用、存儲、共享和保護創作者（達人）的個人信息。

By accessing, registering for, or using the Platform, you acknowledge that you have read, understood, and agreed to the full content of this Privacy Policy. If you do not agree, please stop using our Services.

一旦您訪問、註冊或使用平臺，即表示您已閱讀、理解並同意本隱私政策的全部內容。如您不同意，請停止使用我們的服務。

1. Scope of Application

1. 適用範圍

This Policy applies only to personal information processing activities related to the Company's influencer marketing Platform. References to "Services" in this Policy specifically mean the influencer matching, Campaign management, content collaboration, outreach, and data analytics functions of the ZhiFengXunYuan Platform.

本政策僅適用於與公司達人營銷平臺相關的個人信息處理活動。本政策中提及的「服務」特指智蜂尋源平臺的達人匹配、Campaign 管理、內容協作、外聯觸達與數據分析功能。

2. Information We Collect

2. 我們收集的信息

To provide you with the Platform Services and fulfill contractual obligations, we collect the following categories of information:

爲向您提供平臺服務並履行合約義務，我們收集以下類別的信息：

2.1 Information You Actively Provide

2.1 您主動提供的信息

  • Account and profile: name, email address, phone number, social media accounts and links, country/region, avatar, bio, and identity verification materials.

賬戶與個人資料：姓名、電子郵件地址、電話號碼、社交媒體賬號及鏈接、所在國家/地區、頭像、個人簡介及身份驗證資料。

  • Portfolio and creative information: work samples you upload, content type tags, areas of expertise, language ability, audience size, and demographic information.

作品集與創作信息：您上傳的作品樣本、內容類型標籤、擅長領域、語言能力、受衆規模與人口統計信息。

  • Pricing and collaboration information: your pricing settings, types of orders accepted, collaboration preferences, and availability.

報價與合作信息：您的報價設置、可接單類型、合作偏好及可用時段。

  • Campaign collaboration data: Briefs you receive, draft submissions and final deliverables, communication records with Brands, feedback, and approval records.

Campaign 協作數據：您接收的 Brief、提交的稿件草稿與最終可交付物、與品牌方的溝通記錄、反饋與審批記錄。

  • Payment information: payout account information you provide to receive compensation (processed by payment service providers such as Airwallex; we do not store full account details).

收款信息：爲接收報酬而提供的收款賬戶信息（由 Airwallex 空中雲匯等支付服務商處理，我們不存儲完整賬戶詳情）。

2.2 Information We Automatically Collect

2.2 我們自動收集的信息

  • Device and technical information: device type, operating system, browser, language settings, IP address, geolocation (city/country level), session identifiers, and system logs.

設備與技術信息：設備類型、操作系統、瀏覽器、語言設置、IP 地址、地理位置（城市/國家級別）、會話標識符及系統日誌。

  • Usage behavior data: page visits, click paths, response times, error logs, and feature usage.

使用行爲數據：頁面訪問、點擊路徑、響應時長、錯誤日誌與功能使用情況。

  • Campaign performance data: views, clicks, engagement rates, and conversion data of the content you create, as well as attribution signals from analytics tools.

Campaign 表現數據：您創作內容的觀看量、點擊量、互動率、轉化數據，以及來自分析工具的歸因信號。

2.3 Information from Third Parties and Platform Integrations

2.3 來自第三方與平臺整合的信息

  • Social media platforms: with your authorization, public profile, audience profile, and content performance data obtained through each platform's official API.

社交媒體平臺：在您授權的前提下，通過各平臺官方 API 獲取的公開資料、受衆畫像與內容表現數據。

  • Phyllo data services: Creator data obtained through authorized data API service providers such as Phyllo, including public profile, content analytics, and performance data. See Section 4 for details.

Phyllo 數據服務：通過 Phyllo 等經授權的數據 API 服務商獲取的創作者數據，包括公開資料、內容分析及表現數據。詳見第 4 條。

  • Payment service providers: limited transaction metadata (such as transaction status and settlement time) returned by payment service providers such as Airwallex; we do not store full bank account or card number information.

支付服務商：Airwallex 空中雲匯等支付服務商返回的有限交易元數據（如交易狀態、結算時間）；我們不存儲完整銀行賬戶或卡號信息。

3. How We Use Information

3. 我們如何使用信息

We use personal information for the following purposes:

我們將個人信息用於以下目的：

  • providing and operating the Platform Services, including matching Creators with Brands, Campaign management, content collaboration, settlement, and report generation;

提供並運營平臺服務，包括創作者與品牌方的匹配、Campaign 管理、內容協作、結算與報告生成。

  • performing intelligent matching and recommendations through algorithmic models based on your content niche, historical performance, and Brand needs, recommending suitable Creators to Brands while pushing matching Campaign opportunities to you;

基於您的創作領域、歷史表現與品牌方需求，通過算法模型進行智能匹配與推薦，向品牌方推薦合適的創作者，同時向您推送匹配的 Campaign 機會。

  • generating personalized Brief drafts and content ideation suggestions to help you efficiently understand Brand requirements and produce compliant content;

生成個性化 Brief 草稿與內容創意建議，輔助您高效理解品牌需求併產出符合要求的內容。

  • automatically generating and sending initial collaboration invitations on behalf of Brands to help you discover more collaboration opportunities;

代表品牌方自動生成併發送初步合作邀約，幫助您發現更多合作機會。

  • performing compliance checks on content you submit to identify potential infringement, false advertising, or Platform policy violation risks;

對您提交的內容進行合規性檢測，識別潛在的侵權、虛假宣傳或平臺政策違規風險。

  • measuring and attributing Campaign performance, generating Campaign reports, and supporting reconciliation and settlement;

衡量並歸因 Campaign 表現，生成 Campaign 報告，並支持對賬與結算。

  • maintaining Platform security, detecting and preventing fraud or abuse, troubleshooting errors, and improving reliability and user experience;

維護平臺安全，偵測與防範欺詐或濫用行爲，排查錯誤並提升可靠性與用戶體驗。

  • complying with laws and regulations, investigating violations, and enforcing agreements between you and us.

遵守法律法規，調查違規行爲並執行我們與您之間的協議。

3.1 AI/ML Use Notice

3.1 AI/ML 使用說明

We may use algorithmic or machine learning models to score Creators, predict matching outcomes, and provide personalized recommendations. Unless we obtain your prior explicit consent, we will not use content you provide (such as profile, portfolio, conversations, or analytics data) to train or fine-tune general-purpose models unrelated to the Platform Services. When third-party models are integrated for specific functions, we enter into data processing agreements with such third parties to ensure they do not use your data beyond the scope of our authorization. We apply a data minimization principle to data used in model evaluation and service improvement, and pseudonymize or anonymize such data where feasible.

我們可能使用算法或機器學習模型對創作者進行評分、預測匹配效果並提供個性化推薦。除非獲得您事先明確同意，我們不會將您提供的內容（如個人資料、作品集、對話或分析數據）用於訓練或微調與平臺服務無關的通用模型。當第三方模型被整合用於特定功能時，我們會與相關第三方簽訂數據處理協議，確保其不在我們授權範圍外使用您的數據。我們對模型評估與服務改進過程中使用的數據採用最小化原則，並在可行時進行假名化或匿名化處理。

### 3.2 Direct Marketing

In accordance with Part 6A of the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) and the Guidance on Direct Marketing issued by the Office of the Privacy Commissioner for Personal Data (PCPD), we set out below our practices relating to the use of your personal data for direct marketing purposes.

(a) Notification of Intended Use

We intend to use your personal data (including your name, email address, and telephone number) for direct marketing purposes. We may not use your personal data for direct marketing unless we have received your consent (which includes an indication of no objection). Silence or inaction on your part does not constitute consent.

(b) Types of Personal Data to Be Used

The following types of personal data may be used by us for direct marketing purposes:

· Name

· Email address

· Telephone number

(c) Creator Data Obtained via Phyllo for Direct Marketing

We may also use creator data obtained through Phyllo (including your public social media profile, content categories, follower metrics, engagement data, and contact information) for direct marketing purposes. Specifically, we may use such data to send automated collaboration invitations and campaign opportunities via AI-powered outreach on behalf of Brands. We will only use Phyllo-sourced data for direct marketing where we have obtained your consent (including an indication of no objection) in accordance with applicable law.

(d) Classes of Marketing Subjects

The following classes of goods, services, and/or subjects may be marketed using your personal data:

· BeeMatch Platform services and subscription plans;

· Campaign opportunities and collaboration invitations;

· New features, product updates, and promotional offers;

· Industry insights, events, webinars, and marketing resources.

(e) Response Channel and Opt-Out

You may, at any time and without charge, require us to cease using your personal data for direct marketing purposes. To exercise this right, please contact us at:

· Email: support@beematchai.com; or

· Click the "unsubscribe" link provided in any direct marketing communication.

(f) First-Use Notification

When we first use your personal data for direct marketing, we will inform you of your right to require us, without charge, to cease using your personal data in direct marketing.

(g) Oral Consent — Written Confirmation

Where we obtain your oral consent to the use of your personal data for direct marketing, we will send you a written confirmation within 14 days confirming the types of personal data, the classes of marketing subjects, and the response channel. You may raise any objection to such confirmation within a reasonable period.

#### 3.2 直銷

根據香港《個人資料（私隱）條例》（第 486 章）第 6A 部及個人資料私隱專員公署發出的《直接促銷指引》，我們就將您的個人資料用於直接促銷用途的做法說明如下。

（一）擬使用的通知

我們擬將您的個人資料（包括姓名、電子郵件地址及電話號碼）用於直接促銷用途。除非我們已取得您的同意（包括表示不反對），否則我們不得將您的個人資料用於直接促銷。您的沉默或不作為不構成同意。

（二）將使用的個人資料種類

我們可能將以下種類的個人資料用於直接促銷用途：

· 姓名

· 電子郵件地址

· 電話號碼

（三）透過 Phyllo 獲取的創作者資料用於直銷

我們亦可能將透過 Phyllo 獲取的創作者資料（包括您的公開社交媒體個人資料、內容分類、粉絲指標、互動數據及聯絡資訊）用於直接促銷用途。具體而言，我們可能使用該等資料，通過 AI 外聯代表品牌方向您發送自動化的合作邀約及 Campaign 機會。我們僅在已依法取得您同意（包括表示不反對）的情況下，才會將透過 Phyllo 獲取的資料用於直接促銷。

（四）促銷標的類別

我們可能使用您的個人資料促銷以下類別的產品、服務及／或標的：

· 智蜂尋源平台服務及訂閱方案；

· Campaign 機會與合作邀約；

· 新功能、產品更新及推廣優惠；

· 行業洞察、活動、網絡研討會及營銷資源。

（五）回應途徑與拒絕權利

您可隨時要求我們停止將您的個人資料用於直接促銷用途，且我們不得就此收費。如欲行使此權利，請透過以下方式聯絡我們：

· 電郵：support@beematchai.com；或

· 點擊任何直接促銷通訊中提供的「取消訂閱」連結。

（六）首次使用通知

當我們首次將您的個人資料用於直接促銷時，我們將告知您有權要求我們在不向您收費的情況下停止如此使用您的個人資料。

（七）口頭同意——書面確認

如我們取得您就將個人資料用於直接促銷的口頭同意，我們將於 14 天內向您發送書面確認，確認所涉個人資料種類、促銷標的類別及回應途徑。您可在合理期間內就該書面確認提出異議。

4. Phyllo Data Integration

4. Phyllo 數據集成

To improve Creator matching accuracy and data analytics capabilities, the Platform integrates Phyllo's data API service. Phyllo provides us with the following capabilities:

爲提高創作者匹配精度與數據分析能力，平臺集成了 Phyllo 的數據 API 服務。Phyllo 爲我們提供以下能力：

  • Creator search and discovery: based on public data indexing, helping Brands discover Creators who meet their criteria;

創作者搜索與發現：基於公開數據索引，幫助品牌方發現符合條件的創作者；

  • Profile analysis: accessing your authorized social media public profile, including follower count, content categories, engagement rate, etc.;

個人資料分析：獲取經您授權的社交媒體公開資料，包括粉絲數、內容分類、互動率等；

  • Performance data aggregation: aggregating your content performance data across platforms to help Brands evaluate collaboration value.

表現數據聚合：跨平臺聚合您的內容表現數據，幫助品牌方評估合作價值。

We only obtain your social media data through Phyllo with your explicit authorization, which you may revoke at any time in the Platform settings. We require Phyllo, as a data processor, to ensure its data sources are lawful and compliant, and we contractually restrict its data processing activities. Phyllo will not use your data for its own product improvement or model training (unless separately obtaining your consent).

我們僅在您明確授權的前提下通過 Phyllo 獲取您的社交媒體數據，您可隨時在平臺設置中撤銷授權。我們要求 Phyllo 作爲數據處理方，其數據來源合法合規，並通過合約約束其數據處理行爲。Phyllo 不會將您的數據用於其自身的產品改進或模型訓練（除非另行獲得您的同意）。

5. Legal Basis for Processing

5. 處理信息的法律依據

When processing your personal information, we primarily rely on the following legal bases:

我們在處理您的個人信息時，主要依據以下法律基礎：

  • Contract performance: processing necessary to provide the Platform and Campaign services to you.

合約履行：爲向您提供平臺與 Campaign 服務所必需的處理。

  • Legitimate interests: for reasonable business purposes such as Platform security, fraud prevention, product improvement, and analytics, where such interests do not override your data protection rights.

正當利益：用於平臺安全、欺詐防範、產品改進與分析等合理商業目的，該等利益不凌駕於您的數據保護權利之上。

  • Consent: in scenarios where prior consent is required, such as specific cookies/tracking, direct marketing, or obtaining social media data through Phyllo, we will obtain your explicit consent in advance.

同意：在涉及特定 Cookie/追蹤、直接營銷或通過 Phyllo 獲取社交媒體數據等需事先同意的場景，我們會事先徵得您的明確同意。

  • Legal obligation: processing necessary to comply with applicable laws, tax, and regulatory requirements.

法定義務：爲遵守適用法律、稅務與監管要求所必需的處理。

6. Information Sharing

6. 信息共享

We share your personal information only in the following necessary circumstances:

我們僅在以下必要情形下共享您的個人信息：

  • Service providers/sub-processors: third-party vendors for hosting, cloud infrastructure, CDN, analytics, identity verification, and payment settlement.

服務商/分處理者：用於託管、雲基礎設施、CDN、分析、身份驗證及支付結算的第三方供應商。

  • Brands: after you accept a Campaign collaboration, we display your Platform public profile and Campaign-related necessary information (such as deliverables and publication links) to the Brand.

品牌方：在您接受 Campaign 合作後，我們將向品牌方展示您的平臺公開資料及 Campaign 相關的必要信息（如交付物、發佈鏈接）。

  • Integrated platforms: sharing necessary data with social media platforms and analytics tools such as Phyllo within the scope of your authorization to perform data aggregation and performance analysis.

整合平臺：在您授權範圍內，向社交媒體平臺與 Phyllo 等分析工具共享必要數據以完成數據聚合與表現分析。

  • Professional advisors: auditors, accountants, and legal advisors, solely for compliance purposes.

專業顧問：審計師、會計師與法律顧問，僅用於合規目的。

  • Government authorities: when required by law, regulation, or legal process.

政府部門：當法律法規或合法程序要求時。

We enter into written agreements with all service providers requiring them to maintain confidentiality, limit the scope of processing, and implement appropriate security controls. We maintain a sub-processor list and notify you in advance of any changes via the Platform or email. We do not sell any personal information.

我們與所有服務商簽訂書面協議，要求其履行保密義務、限制處理範圍並採取適當安全控制。我們維護分處理者清單，並在發生變更時通過平臺或電子郵件提前通知您。我們不出售任何個人信息。

6.1 Key Service Providers

6.1 主要服務商

  • Cloud infrastructure and CDN: Cloudflare (content delivery and security protection);

雲基礎設施與 CDN：Cloudflare（內容分發與安全防護）；

  • Payment service provider: Airwallex (Brand payment collection and Creator compensation disbursement);

支付服務商：Airwallex 空中雲匯（品牌方收單與創作者報酬轉付）；

  • Data API service provider: Phyllo (Creator data search and analytics).

數據 API 服務商：Phyllo（創作者數據搜索與分析）。

7. Cookies and Tracking Technologies

7. Cookie 與追蹤技術

We use cookies and similar technologies for the following purposes:

我們使用 Cookie 及類似技術以實現以下目的：

  • maintaining login status and sessions (strictly necessary);

維持登錄狀態與會話（嚴格必要）；

  • remembering preference settings and improving performance (functional);

記憶偏好設置與改善性能（功能性）；

  • measuring usage and Campaign performance (analytics).

衡量使用與 Campaign 表現（分析性）。

You can manage cookies through your browser settings; disabling certain cookies may affect Platform functionality. Where required by law, we will obtain your consent for non-essential cookies.

您可通過瀏覽器設置管理 Cookie；關閉某些 Cookie 可能影響平臺功能。在法律法規要求的情形下，我們會就非必要 Cookie 獲取您的同意。

8. Data Security

8. 數據安全

We implement administrative, technical, and physical security measures (including access controls, encryption in transit and at rest, secure development practices, and incident response mechanisms) to protect your personal information. Although no method of transmission or storage is 100% secure, we continuously evaluate and strengthen our security posture.

我們採取管理、技術與物理層面的安全措施（包括訪問控制、傳輸與靜態加密、安全開發實踐與事件響應機制）以保護您的個人信息。儘管沒有傳輸或存儲方法能保證 100% 安全，但我們會持續評估並加強安全體系。

8.1 Data Security Incident Notification

8.1 數據安全事件通知

In the event of a data security incident, after confirming the impact of the incident, we will notify you in a timely manner in accordance with applicable law, describing the nature of the incident, the scope of potential impact, the remedial measures taken or planned, and the protective measures we recommend you take.

如發生數據安全事件，我們將在確認事件影響後，根據適用法律的要求及時通知您，說明事件的性質、可能影響範圍、已採取或擬採取的補救措施，以及建議您採取的防範措施。

9. Data Retention

9. 數據保留

We retain personal information only for the time necessary to fulfill the purposes described in this Policy and to comply with legal, tax, and audit requirements. Typical retention periods are as follows:

我們僅在爲實現本政策所述目的及遵守法律、稅務與審計要求所必需的時間內保留個人信息。典型保留期如下：

  • Account and profile: during the life of the account and for up to 24 months after closure;

賬戶與個人資料：賬戶存續期間及關閉後最多 24 個月；

  • Campaign and performance data: up to 36 months after the relevant Campaign ends;

Campaign 與表現數據：相關 Campaign 結束後最多 36 個月；

  • Technical logs: 90 days, unless extended for security investigations or legal hold requirements.

技術日誌：90 天，除非因安全調查或法律保留需要延長。

Upon expiration of the applicable period, we will delete or irreversibly anonymize the data, unless a longer retention period is required by law.

在適用期滿後，我們將對數據進行刪除或不可逆匿名化處理，除非法律要求更長的保留期。

10. Your Rights

10. 您的權利

Under the Hong Kong Personal Data (Privacy) Ordinance and applicable data protection laws, you may have the following rights:

根據香港《個人資料（私隱）條例》及適用數據保護法律，您可能擁有以下權利：

  • Right of access: to request access to the personal data we hold about you;

查閱權：要求查閱我們持有的您的個人資料；

  • Right of rectification: to request correction of inaccurate personal data;

更正權：要求更正不準確的個人資料；

  • Right of erasure: to request deletion of your personal data in certain circumstances;

刪除權：在特定情形下要求刪除您的個人資料；

  • Right to restrict processing: to request restriction of processing of your personal data in certain circumstances;

限制處理權：在特定情形下要求限制對您個人資料的處理；

  • Right to object: to object to our processing of your personal data based on legitimate interests, or to object to direct marketing;

反對權：反對我們基於正當利益處理您的個人資料，或反對直接營銷；

  • Right to data portability: to request receipt of your personal data in a structured, commonly used, and machine-readable format;

數據可攜權：要求以結構化、常用及機器可讀的格式接收您的個人資料；

  • Right to withdraw consent: to withdraw your previously given consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

撤回同意權：隨時撤回您此前給予的同意，撤回不影響此前基於同意的處理的合法性。

To exercise the above rights, please contact us through the following means:

如需行使上述權利，請通過以下方式聯繫我們：

  • Self-service: log in to your account and modify or manage your personal data and preferences directly in the settings center;

自助操作：登錄賬戶後在設置中心直接修改或管理個人資料與偏好；

  • Email request: send an email to support@beematchai.com describing your request and its specific content. We will respond within 30 days.

電子郵件申請：發送郵件至 support@beematchai.com，說明請求事項與具體內容。我們將在 30 天內回覆。

11. Cross-Border Data Transfers

11. 跨境數據傳輸

Your information may be processed in countries or regions where the Company or its service providers operate. Where required by applicable law, we adopt appropriate safeguards (such as standard contractual clauses) and implement supplementary technical and organizational measures. For more details, please contact our data protection contact.

您的信息可能在公司或其服務商運營所在的國家或地區進行處理。在適用法律要求時，我們採用適當保障措施（如標準合約條款）並實施補充技術與組織措施。如需瞭解更多詳情，請聯絡我們的數據保護聯絡人。

12. Children's Privacy

12. 兒童隱私

This Platform is not intended for children under the age of 13. If we discover that we have collected personal data from a child under 13 without verifiable parental consent, we will delete it in a timely manner.

本平臺不以 13 歲以下兒童作爲服務對象。如果我們發現未獲得可驗證的父母同意而收集了 13 歲以下兒童的個人資料，將及時予以刪除。

13. Policy Changes

13. 政策變更

We may update this Policy from time to time. Material changes will be notified in advance through the Platform or via email. Continued use of the Platform after the effective date of changes constitutes your acceptance of the updated Policy.

我們可能不時更新本政策。重大變更將通過平臺或電子郵件提前通知。在變更生效日後繼續使用平臺即視爲您接受更新後的政策。

14. Contact Information

14. 聯繫方式

If you have any questions, comments, or complaints about this Policy or our personal information processing, please contact us through the following means:

如您對本政策或個人信息處理有任何疑問、意見或投訴，請通過以下方式聯繫我們：

  • Operating entity: BeeMatch AI Technology Limited (Data Controller, ZhiFengXunYuan Platform Operator)

運營主體：BeeMatch AI Technology Limited（數據控制者，智蜂尋源平臺運營方）

  • Place of registration: Hong Kong Special Administrative Region

註冊地：香港特別行政區

  • Contact email: support@beematchai.com

聯繫郵箱：support@beematchai.com

  • Official website: https://beematchai.com

官方網站：https://beematchai.com